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What's in a Name?

Our name was inspired by the following anecdote:

Before becoming a writer, Primo Levi was a chemist. In his collection of autobiographical short stories "The Periodic Table", he remembers how, as a young research chemist, he added a wrong ingredient to a paint formula. A friend and fellow chemist who visited the factory fifteen years later was unable to convince the company to remove it because "it has always been part of the formula".

There are many examples of "superfluous" ingredients in companies; ways of doing things that no-one questions. In helping you achieve higher levels of efficiency and better performance, we help you substitute the superfluous with the essential. To identify the essential, we focus on value creation.

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The Essential Ingredient Consultancy 2002